About us

Obsidian Asset Management is an Australian-based eCommerce development company focused on building, scaling, and optimising high-performance digital brands from the ground up. 

We specialise in identifying market gaps, validating demand, and transforming strong product ideas into commercially resilient eCommerce businesses designed for long-term growth. Our approach is both strategic and hands-on: 

From brand architecture and platform development through to supply chain optimisation, pricing strategy, and customer experience. At the core of Obsidian’s model is rigorous product sourcing. We work closely with trusted manufacturers and suppliers across Australia and key international markets to secure the best available products without compromising on quality, compliance, or reliability. 

Every product we bring to market is assessed against strict standards for performance, durability, and value, ensuring customers receive solutions that genuinely meet their needs. By leveraging global sourcing opportunities alongside local partnerships, we are able to balance premium quality with competitive pricing—delivering exceptional value while maintaining strong margins for sustainable growth.

Obsidian Asset Management also places a strong emphasis on operational efficiency and data-driven decision-making. We use real-time analytics, market feedback, and continuous testing to refine product offerings, streamline logistics, and optimise customer acquisition and retention. 

This allows the brands we develop to remain agile, scalable, and responsive in an increasingly competitive eCommerce landscape. 

Above all, Obsidian is built on the belief that trust, transparency, and consistency are the foundations of successful online brands. By combining disciplined asset management principles with modern eCommerce execution, we create brands that customers return to, recommend, and rely on—delivering the right quality products at the best available price, without compromise.